WTP Conjoint Analysis
Discover how much your customers value the features of your product
Find out which features your customers prefer and how much they would be willing to pay for each improvement by comparing options for your product or service.
How it works
Set up your survey
Define the features of your product or service and the prices you want to compare.
Listen to your customers
Your customers choose between pairs of options with different features and prices.
Discover the value of each improvement
Get an estimate of how much more they would pay for each improvement. This is not the total purchase price.