Study
COP 313.000 · USD 139
12 months of package access.
- Full willingness-to-pay (WTP) table
- Advanced interpretation and bootstrap intervals
- PDF report and full demand curve
WTP Conjoint Analysis
WTP Conjoint Analysis pricing
Start free. Expand the analysis when you need it, with a one-time payment per survey and no automatic renewal.
Free plan
Free
- One published survey
- Open for 90 days from the first response; deleted 90 days after closing without reactivation
- Relative importance, level points, Basic interpretation and warnings
- Sample precision and median reservation price
- Free graphs and PNG downloads
Per-survey packages
All include the free features. Add-ons are purchased separately.
Study with asynchronous expert review
COP 997.000 · USD 439
24 months of access, asynchronous expert review and white label.
- Full willingness-to-pay (WTP) table
- Advanced interpretation and bootstrap intervals
- PDF report and full demand curve
Study with video-call expert review
COP 1.400.000 · USD 615
36 months of access, video-call expert review and white label.
- Full willingness-to-pay (WTP) table
- Advanced interpretation and bootstrap intervals
- PDF report and full demand curve
Add-ons
Apply to the survey lineage, including its corrected continuation.
CSV download
Responses and comparisons, with privacy controls.
COP 70.000 · USD 26
per survey
Data and analysis retention
Adds 12 months to package validity.
COP 70.000 · USD 26
per additional year
Market-product calibration
Requires an active package.
COP 70.000 · USD 26
per survey
Segmentation variable
Compare results by segment.
COP 70.000 · USD 26
per variable
Free-survey reactivation
Restores responses and reports for 90 more days, before deletion.
COP 70.000 · USD 26
per 90 days
Synthetic pretest
One design-test run; does not estimate WTP.
COP 22.000 · USD 10
per run
White label
Available with expert-review packages.
COP 70.000 · USD 26
per survey
Synthetic pretesting is a design test, not a WTP estimate. It is not mixed with real responses. Generation is not yet available.
Student plan
Available through an active course. Includes advanced analysis, PDF, CSV, segmentation and calibration; three synthetic runs per lineage. Does not include expert review or white label.